The ‘JK Starley Bicycle Campaign’ (JKSB) celebrates bicycle evolution & John Kemp Starley’s 1885 development of the Rover Safety Bicycle.


J.K.’s innovative design transformed a pastime for the few into a means of personal transportation for the many. The Rover Safety Bicycle has helped improve the social, health and economic lives of millions of people worldwide.  

JK Starley portrait and Rover Safety Bicycle image copyright Science & Society Picture Library, Science Museum, London

Every time I see an adult on a bicycle, I no longer despair for the future of the human race.

~H. G. Wells



The bicycle is the most civilized conveyance known to man. Other forms of transport grow daily more nightmarish. Only the bicycle remains pure in heart.

~Iris Murdoch



Nothing compares to the simple pleasure of a bike ride.

~John F. Kennedy

In collaboration with JKSB, Imagineer Technologies and Imagineer Productions have designed an interactive and contemporary public art installation for the City of Coventry, UK.


Imagineer's proposed art installation traces bicycle evolution from the Draisine (Germany) to the Vélocipède à pédale (France), and from the Grand-bi/ High Wheeler (France/UK) to the Rover Safety Bicycle.


The installation will also promote contemporary and innovative bicycle projects and technologies from around the world.


See the design and find out more

Rover Safety Bicycle, 1885, Coventry

JK STARLEY BICYCLE CAMPAIGN

CELEBRATE BICYCLE EVOLUTION & AID BICYCLE PROMOTION